Digital Entertainment Business

MULTI-HUB PROGRAMME: DIGITAL ENTERTAINMENT IN AMSTERDAM AND ROME

This is a multi-hub programme that will take you to two different countries in one year: the first semester will take place in Amsterdam and the second semester in Rome. These vibrant cities bring together a rich blend of cultural heritage, technological innovation, and a burgeoning digital landscape. Amsterdam is a hotbed for technological innovation and creative entrepreneurship. The city’s startup ecosystem and emphasis on digital technologies make it an ideal location for studying digital entertainment business. Rome’s timeless charm provides a contrasting yet complementary aspect to the digital realm. Studying in Rome allows you to juxtapose ancient history with cutting-edge digital entertainment concepts. This blend offers a unique perspective, challenging you to integrate innovation with cultural appreciation in your digital entertainment projects.

CANDIDATE PROFILE

This programme is for you, if you are:

• Passionate about the (digital) entertainment industry
• Motivated to develop business skills in the entertainment industry

The Major in Digital Entertainment Business empowers you with the expertise and vision to become a leader in this dynamic industry.

PROGRAMME HIGHLIGHTS

• Develop a comprehensive understanding of the digital entertainment landscape: explore the latest trends, technologies, and business models that are transforming the entertainment industry.
• Gain insights into the strategic management of digital entertainment businesses: delve into the intricacies of managing creative processes, leveraging data and AI, and navigating the complexities of copyright and cultural policies.
• Hone your skills in buzz marketing and digital storytelling: master the art of creating engaging content and captivating audiences in the digital realm.

RELEVANCE AND IMPACT

• Shape the future of entertainment: contribute to the development of innovative digital entertainment experiences that captivate and inspire audiences worldwide.
• Drive the success of digital entertainment businesses: apply your strategic acumen to help companies thrive in a competitive and ever-evolving market.
• Enrich the cultural landscape: foster the creation and dissemination of high-quality digital entertainment that enriches lives and promotes cultural understanding.

CAREER OPPORTUNITIES

• Pursue diverse career paths: embark on a fulfilling journey in various sectors of the digital entertainment industry, including gaming, film, television, music, publishing and more.
• Become a sought-after expert: stand out in the job market with your in-depth knowledge of digital entertainment business strategies and your ability to navigate the complexities of the digital world.
• Advance to leadership positions: prepare for managerial and executive roles, that oversee the operations and strategic direction of digital entertainment companies.

YOUR CONTRIBUTION TO THE WORLD

• Enhance the quality of digital entertainment: contribute to the creation of engaging and meaningful content that enriches the lives of people around the globe.
• Promote cultural diversity and understanding: facilitate the exchange of ideas and perspectives through innovative digital entertainment experiences.
• Shape the future of digital media: play a pivotal role in the evolution of digital entertainment, influencing the way people consume and interact with media.

Join Luiss Business School and become a driving force in the world of digital entertainment. New showbiz starts with you.

GENERAL MANAGEMENT COURSES

The General Management Courses provide students with the business management foundations needed to understand the new concepts that will be introduced during the core and advanced courses:

• Strategy
• Marketing
• Performance Measurement
• Accounting in Entertainment Industries
• Organization and People Management
• Business Modelling & Planning

CORE COURSES

The Core Courses introduce students to industry-focused concepts that are specific to this Master’s Degree Programme:

• Strategy in Entertainment Industries
• Introduction to Data Analytics and Statistics
• Marketing in Entertainment Industries
• Accounting in Entertainment Industries
• Copyright Law
• Globalisation and Cultural Policies
• Privacy Law and Data Protection
• Creativity and Innovation Management

ADVANCED COURSES

The Advanced Courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.

• Negotiation in Entertainment Industries
• Communication and PR
• Budgeting and Control in Entertainment Industries
• Storytelling
• Globalization and Cultural Policies

ELECTIVE COURSES

Elective Courses are decided by class majority vote/interest.

• Theory and Technique of Television Language
• Production Planning and Distribution
• Global Fine Art Markets
• Contemporary Art History

For more information on the content of this Master’s Degree Programme, please download the brochure or schedule an info session.

Scientific Director

Joris Ebbers, Full Professor of Entrepreneurship and Innovation, Luiss Business School

Scientific Committee

• Luca Pirolo, Head of Master Programmes, Luiss Business School
• Jose d’Alessandro, Professor of Practice in Entrepreneurship and Innovation, Luiss Business School
• Jeroen Elfferich, CEO and co-founder of Ex Machina and Livery Video
• Hylke Sprangers, Board member, CTO (ex Talpa Network), and lecturer at Erasmus University Rotterdam
• Paul Rutten, Professor of Creative Business at Rotterdam University of Applied Sciences

The Master in Management of Creative and Cultural Industries – Major in Digital Entertainment Business is a first-level Degree Programme.

It is accredited by the Italian Ministry of Education as a “Master Universitario di Primo Livello and provides students with 65 ECTS (European Credit Transfer and Accumulation System).

The Master’s Diploma and ECTS will be awarded to participants who have passed all mandatory exams and assessment tests.

TUITION FEE

The tuition fee for the Major in Digital Entertainment Business is € 18,000*. Payment is made in four instalments. Tuition includes materials and access to all Luiss Business School facilities.

SCHOLARSHIPS AND FEE WAIVERS

Luiss Business School offers different funding opportunities, including scholarships, early-bird savings, reductions and loans. Fee waivers cannot be combined with any other waiver, scholarship or sponsorship support.

LUISS BUSINESS SCHOOL SCHOLARSHIPS

Luiss Business School offers one scholarship of up to 50% reduction on the tuition fee. This scholarship will be granted based on merit. To be considered for this award, candidates need to have passed the Admission Test and have submitted a scholarship motivation letter with their application. The deadline for applications for this scholarship is: January 12th, 2024.

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Luiss Business School offers up to 3 partial scholarships (covering up to 25% of the tuition fee). The scholarships will be granted based on merit. All candidates that are enrolled for the programme will be considered for this award. Candidates will be assessed on:

• Academic track record (final grade, GPA);
• Admission test scores;
• English proficiency;
• Technical competences (Office, Adobe, etc.);
• Proven expertise or personal acknowledgement;
• Certifications;
• International experience.

FEE WAIVERS

• Participants who have already attended a Luiss Business School programme or are Luiss Guido Carli graduates are entitled to a 10% fee reduction.
• Any company (or VAT holder) that enrols one individual is entitled to a 10% fee reduction.
• Any company (or VAT holder) that enrols multiple individuals in the same programme is entitled to a 20% fee reduction.
• 10% Early Bird. Participants who enrol by July 28, 2023 will be entitled to a 10% fee reduction.
• 5% Early Bird. Participants who enrol by October 19, 2023 will be entitled to a 5% fee reduction.

FINANCIAL AID

All candidates can independently:

• seek funding from their current or future employer;
• apply for external scholarships.

ADMISSION PROCESS

To enrol in this Master’s Degree Programme it is necessary to pass the admission test which assesses your skills, motivation and potential. The Admission Test will be held via WebEx. To start the process, send the Application Form and the rest of the documentation to master@luissbusinessschool.nl. Here is a checklist of the documentation needed.

ADMISSION REQUIREMENTS

• Undergraduate/Bachelor/HBO Degree in any discipline

ADMISSION TEST

The Admission Test consists of:

• English Test: two written tests with open and multiple-choice questions (applicants with valid TOEFL/IELTS scores can be exempted from the English test).
• Logic Test – Inductive, Numerical, Deductive: one written test with multiple choice questions (applicants with valid GMAT/GRE scores can be exempted from the Logic test).
• Personal Interviews: two interviews consisting of an English language evaluation and an assessment of the academic path and self-motivation.

EXEMPTION FROM THE ADMISSION TEST

If you have valid TOEFL/IELTS and/or GMAT/GRE scores, you can insert your scores in the application form to be exempted from the English and/or Logic test. You will still be required to take part in personal interviews.

GMAT/GRE for the Logic test: We do not require a minimum score. The GMAT and GRE scores of admitted applicants vary across classes, however it is very unusual for us to accept candidates with a total GMAT score below 550 and a total GRE score below 145.

IELTS/TOEFL for the English Test: We require a minimum score of IELTS 7.0 and TOEFL 100 as evidence of your advanced English level.

To join a Master’s Degree Programme at Luiss Business School Amsterdam, a European passport is required. If you have a non-European passport, you can continue your orientation for a Master’s Degree Programme on the main website of Luiss Business School (Italy) here.